It all began with Giuseppe Bianchi, who made bicycles. Then his son Enzo met Arrigo Tosi while on military service, married his sister Elda, and they all decided to work together. Over 100 years after its foundation, the company is still a market leader in the motorcycle sector.
At the beginning of the decade, the historic but now obsolete factory in Via Bellariva was abandoned and the company moved to Osmannoro. In 1966, a terrible flood raged through Florence causing severe damage at Beta, although the company was fortunate to get back on its feet very quickly. The engines designed by the new group of in house technicians went into production.
Motorcycle sport had always been part of the company’s DNA.It was a valuable tool for developing new models more quickly, testing new machines “live”, and increasing sales by showcasing the high quality of a product through success in competition.
A series of changes came at breathtaking speed. Motocross was increasingly being dominated by the Japanese manufacturers, so Beta decided to concentrate on trials. A series of machines were created that frequently managed to win the World Championship. However, there was a continuing commitment to all off-road machines, without neglecting the range of mopeds.
It was a milestone in the history of Beta when Lapo Bianchi joined the firm. The entire production and administrative structure were updated, with the aim of increasing its presence abroad while technical and commercial alliances were strengthened. There was a continuing success in trials competitions, which had now become the “new frontier” for the company.
Far reaching changes within the company meant that it became possible to focus on foreign markets, while the number of models in the range was increased partly as a result of the important working relationships with KTM and Suzuki. At the same time, success in competition proved to be extremely useful as a means of developing business.
A decade marked by major changes. The scooter market was constantly evolving, sales of enduro bikes were increasing worldwide, while trial bikes were still selling but in much smaller numbers. Beta was now producing all of its two and four stroke engines inhouse. The company’s great commitment to sport brought more world championship wins including the manufacturers’ titles, which were even more prestigious and a first for the company.
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BOOM! Product is IN STOCK and ready to go! Orders placed before 12pm weekdays (QLD Time) will be dispatched same day.
You can decide at checkout between standard or express shipping.
For further information see our shipping policy.
DAMN... Product is currently NIL STOCK and therefore will need to be backordered. However don't worry as our parts team puts in the hard yards to get stock here FAST!
In the case of Genuine Beta spare parts we air freight weekly via DHL so turnaround time from order date is typically within 2-3 weeks.
Sometimes quicker if we already have stock in transit.
Shipping is only paid once so any backordered items are sent on arrival without additional charges.
In the case of aftermarket items wait times can be longer depending on the supplier. If you would like more clarity it's best to reach out via our webchat or you can email our parts interpreters.